2024 was a successful first year for ZenInnovation, focusing on 3 key areas
The first area was the representation of UECC in Luxembourg (Union Européenne des Chambres de Commerce pour le Transport), where our CEO, Malik Zeniti, led the working group and was in charge of public relations. He actively participated in organising conferences held in May in Basel and in October in Duisburg, as part of the 75th anniversary celebration of UECC.
As part of the board mandate at the engineering firm SGI, in addition to board meetings, several activities took place to develop a 2025 strategy and position the firm for the future. The focus was on defining and expanding the firms services and offerings for the years ahead. Innovation and efficiency in execution are key themes for many top engineering offices worldwide!
The third and last area under development is public affairs with LetzPact, an association founded in Luxembourg in 2021, dedicated to lobbying and public affairs.
In this context, ZenInnovation became a member, and its CEO was elected Vice President of LetzPact in 2024.
Overall, 2024 was a year of transition with rather moderate activity, focusing on building additional expertise in A.I. and promoting professional public affairs in Luxembourg as well as building an office infrastructure for ZenInnovation Sàrl!
Outlook
Based on the successful report of 2024, our forcast for 2025 is:
Strategic Development and Focus Areas for 2025
1.Strengthening the Role in the UECC
• Continued active participation in the UECC and expansion of the leadership role in working groups and public relations.
• Plan participation in two international conferences to further promote the interests of the UECC and its members.
• Initiation of new projects to promote sustainable and innovative solutions in the transportation sector.
2. Support implementation of the 2025 strategy of boards
• Support execution of the strategy to make the engineering office future-proof and competitive.
• Support where feasible, introduction of new services with a focus on efficiency, digitalization, and sustainable construction methods.
• Evaluate building partnerships and collaborations to strengthen market position.
3. Further Expansion of LetzPact activities
• Intensification of lobbying and public relations work through targeted campaigns and events.
• Support expansion of the membership base and strengthening of cooperation with european and local political decision-makers and other associations.
• Development of a long-term strategy to position LetzPact as the leading platform for public affairs in Luxembourg.
4. Technological Innovation and Competence Building in A.I.
• Build network and expertise with forerunners for development and expansion of AI capabilities at ZenInnovation to integrate this technology into existing and new projects.
• Initiate and support pilot projects for the application of A.I. in the fields of engineering, public relations, and sustainable logistics.
• Consider partnerships with technology companies and universities to drive innovation.
5. Increased Visibility for ZenInnovation
• Active participation in international trade shows, conferences, and industry events.
• Expansion of the digital presence through targeted marketing campaigns and the use of social media platforms.
• Publication of social media articles to highlight the company’s expertise.
Expected Results for 2025
• Growth: A stronger positioning in all three core areas (UECC, Engineering office, LetzPact) and increased brand awareness in the industry.
• Innovation: Introduction of new AI-based solutions and services that make business operations more efficient and forward-looking.
• Network: Expansion of the network and consolidation of partnerships at both the national and international levels.
• Sustainability: Promotion of sustainable solutions both internally and in collaboration with partner organizations.
Overall, 2025 will be a year of consolidated and targeted growth for Zen Innovation, with the goal of further developing the foundation laid in 2024 and strengthening its position as an innovative consulting company in Luxembourg.
